Say hello to Brian Goetsch

New role to focus on expansion of vision care into government market segments.

062816-01Brian Goetsch is joining EyeMed as the first sr. director, government programs. Reporting to Jason Rome, sr. vice president, sales and account management, Brian will focus on the expansion of vision care into government segments.

As more and more health plan partners expand into segments like Medicare Advantage and Medicaid, establishing a market presence within these sectors is a priority for EyeMed. Thanks to Brian’s broad expertise in medical and dental strategy and operations with both Medicare Advantage and Medicaid, he is well poised to position EyeMed as the authority and leader in this space.

Brian joined EyeMed from HealthScape Advisors where he was co-lead director of ancillary practice focused on dental and vision insurance. He supported a regional and local client base with growth-related initiatives including go-to-market strategy, strategic partnership development and merger/acquisition opportunity evaluation. He also has extensive experience with the Affordable Care Act, particularly medical loss ratio, risk adjustment and public exchanges. Previous to HealthScape Advisors he was with Huron Consulting Group.

Brian graduated from University of Illinois – Urbana-Champaign where he received bachelor’s and master’s degrees in Accountancy. He also attended summer courses at the London School of Economics and Political Science in England and is a Certified Public Accountant.

Of all his accomplishments, he is most proud of his 20-month-old daughter, Olivia. He’s helping her see life to the fullest by taking her to the beach where she loves to chase birds and splash in the water. He also enjoys talking politics, cooking, finding new restaurants and trying new wines. And while he is not a movie buff, he has found himself recently binge watching TV series like House of Cards, The Walking Dead and Game of Thrones. His all-time favorites are The Wire, The Sopranos and Dexter.

Welcome to EyeMed, Brian!

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